Privacy policy

Last Updated: JANUARY 2026

WELCOME TO THE HIVE!

By using our website, https://thehivenbpt.com/ (the “Website”), you (hereinafter, the “User” or “you”) agree to the policies and practices described in this Privacy Policy. Please read this Policy carefully before using the Website or any related services.

The Hive NBPT values your privacy. This Privacy Policy (“Policy”) is intended to describe how The Hive NBPT, a company organized in the Commonwealth of Massachusetts (the “Company,” “we,” “us,” or “our”), collects, uses, processes, and discloses personal information through the Website, our services, purchases, communications, and any affiliated social media accounts (collectively, the “Services”).

The Hive is powered by Shopify, which enables us to provide the Services to you. This Policy explains how personal information is collected, used, and disclosed when you visit, interact with, or make a purchase through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall control with respect to the collection, processing, and disclosure of personal information.

The Company reserves the right to update or modify this Policy at any time. Any changes will be posted on this page with an updated effective date. Where required by law, we will provide notice of material changes, including by email if appropriate.

By accessing or using the Website or Services, you acknowledge that you have read, understood, and consent to the data collection and use practices described in this Policy.

By accepting this Policy, you further confirm that you are of legal age and the age of majority in your jurisdiction. This Website is not intended for use by minors, and the Company does not knowingly collect, use, or disclose personal information from individuals under the age of 16.

INFORMATION THE WEBSITE COLLECTS, USES, AND SHARES

For purposes of this Policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include data that has been de-identified or collected anonymously so that it cannot reasonably be linked to you.

The types of personal information we collect depend on how you interact with the Website and Services.

1.1 Information You Voluntarily Provide

This Website provides multiple opportunities for Users to voluntarily “opt in” to the collection and use of personal information. This may occur when you:

Subscribe to emails or newsletters
Request incentives or free resources
Contact us through the Website or affiliated social media accounts
Create an account or communicate with us

If you choose to provide personal information, we may collect information including your name, email address, phone number, mailing address, and the content of messages you send to us. We may also process personal information you voluntarily share in the form of comments, images, or videos on our Website, blogs, social media pages, or other online forums now available or made available in the future.

Your decision to provide this information is entirely voluntary and constitutes your clear and freely given consent for us to collect, process, and retain such information in accordance with this Policy.

1.2 Communications With Us

If you contact us through a “contact us” form, email, social media message, text message, or other electronic communication, we may collect and process personal information such as your name, email address, phone number, and the content of your message.

This information is processed based on our legitimate interest in communicating with you, responding to inquiries, providing customer support, and maintaining a record of communications.

1.3 Customer and Transaction Information

If you make a purchase or otherwise become a customer (the “Customer”), we collect additional information necessary to complete the transaction and fulfill our contractual obligations, which may include:

Billing and shipping address
Payment confirmation and transaction details
Items purchased, returned, exchanged, or canceled
Order history and preferences

Payment information (such as credit or debit card details) is processed by third-party payment processors and is not stored directly by the Company except as necessary to confirm payment and complete the transaction. We retain this information only for as long as reasonably necessary to conduct business, comply with legal obligations, and resolve disputes.

1.4 Marketing and Advertising Data

If you are on our email list based on your consent or our legitimate interest in direct marketing, we may use your personal information to send marketing communications, newsletters, promotions, or targeted advertising, including on social media platforms.

This may include uploading User information to advertising platforms to create targeted or custom audiences. All marketing communications comply with applicable laws, including the CAN-SPAM Act, and include clear unsubscribe instructions.

1.5 Automatically Collected Information and Cookies

This Website may automatically collect certain information through cookies and similar tracking technologies, including session cookies and persistent cookies. These technologies help us recognize browser activity, remember preferences, and improve Website functionality.

Automatically collected information may include:

Device and browser information
IP address
Network connection information

You may accept or decline cookies through your browser settings. Disabling cookies may affect Website functionality. Except where required by law (such as through recognized Global Privacy Control signals), the Website does not respond to “Do Not Track” signals.

1.6 Usage Data and Third-Party Technologies

We may collect information about how Users navigate and interact with the Website and Services, including browsing actions, pages viewed, referral sources, and usage patterns. This information may be collected using third-party technologies such as Google Analytics, Meta/Facebook Pixels, Shopify analytics, or similar tools.

We may also receive personal data from third parties including analytics providers, advertising platforms, social media networks, and search engines. Any such data is processed in accordance with this Policy and applicable law, and third-party providers are required to comply with their own privacy obligations.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

HOW WE USE YOUR INFORMATION:

3.1 The User has the right to know and understand how their information will be used. The Website or Company will use the personally identifiable information that the User has voluntarily provided, in order to carry out the course of business, including to provide service(s) or product(s) requested, including free resources or incentives, trainings, newsletters, promotional emails, and/or to notify the User about any changes to our policies or services. This Website may also use the User’s personal data to form targeted audiences for the Company’s digital marketing campaigns, which includes uploading User data into our social media advertising platform(s).

3.2 Non-Personally Identifiable Information: Additional non-identifying information that is collected may be used to provide an overview of how people are accessing and using the Website; and will not be used for additional purposes. The Website does not use any such data to make automated decisions. The Company and Website may also record some or all information to help create a better User experience. The Website may use information such as the User’s IP address to help diagnose technical problems with Company servers or our Website, to determine which portions of our Website receive the most traffic, and to understand which content is the most useful to our visitors. The User’s IP address will not personally identify them, and may be used for such limited purposes as outlined above, in order to improve the User experience.

HOW INFORMATION IS STORED AND SHARED:

4.1 The User has the right to know what information is stored (and not stored) and how it is processed. It is important to the Website and the Company to take appropriate measures to ensure that User information is kept confidential. User information is stored securely through a data management system. The User understands that in doing so, there are limited purposes and/or occasions where the Website and the Company may share the User’s confidential information with a third party, including those who are providing technical support for the Website, or those who are members of our team, including legal and accounting service providers. To the extent of the Company’s abilities, any third parties who will have access to the User’s information will be required to keep such information confidential and will not share it with any unrelated parties outside of the limited scope for which they have been granted access. Information provided by the User will never be shared, sold, or given to any other Company or person without prior consent, other than what is required to complete a purchase or request made by the User, unless required to do so by law or by way of governmental requirements. This Website and Company require that all such third-parties treat the User’s personal information in accordance with the law, and will only allow third-parties to process the User’s personal data for specific, necessary purposes.

4.2 Please be aware this Website may disclose information provided, if required to do so by law, if there is an honest, good-faith belief that such disclosure is necessary to protect the rights of our Website or of the Company, if any portion of our policies are being violated, to prevent or mitigate a belief that a crime may be committed, and/or to protect the safety or rights of other Users. This information may also be shared as a result of the sale of the Company or any branch of the Company, as well as with any joint venture partners or affiliate marketers, should the Company deem it necessary to share such information. This Website will always take all reasonable measures to protect and safeguard User data.

4.3 This Website, and the servers and parties which made this Website available on a global scale, are located within, and operate within, The United States of America The internet laws of The United States of America govern any and all matters relating to this Website. Any information the User chooses to provide through this Website, including, but not limited to, subscribing to a newsletter, “opting-in” to receive a gift or incentive, sending the Company a message, and/or making a purchase, will be transferred to The United States of America for processing. That information may then be transferred within The United States of America or back out of The United States of America to other countries outside of the User’s country of residence, depending on the type of information, and how it is stored by the Website and the Company. Countries where data is transferred may not have data protection laws that are as comprehensive or protective as those in the User’s country of residence; however, our collection, storage, and use of the User’s personal data will, at all times, be governed by this Policy. By visiting the Website, the User acknowledges this information, and by submitting any personal data onto the Website, hereby authorizes the transfer and processing of this information.

4.4 By collecting and using the User’s personal data, this Website is acting as a data controller, meaning we can determine what information is collected, how long it is stored, and what the personal data will be used for. This Website may utilize a third-party Company to act as a data processor, and/or to store information such as the names and email addresses that make up our email list. The Website and the Company have researched and concluded, to the best of our ability, that all third-party data processors used by the Website and the Company have advised that they are also compliant with general data protection regulations.

YOUR ACCESS TO, AND CONTROL OVER INFORMATION:

5.1 The User has the right to update, edit, or delete their information being held in the Company and/or Website database(s). It is also within the User’s right to opt-out of any future communications from the Company at any time by clicking the “unsubscribe” button at the bottom of any email sent to the User from our mailing list, or by sending a direct email unsubscribe request to contact@thehivenbpt.com. Should the User wish to:

· See what data the Company holds about the User, if any,

· Change/correct any data the Company holds about the User,

· Ask the Company to delete any data the Company holds about the User,

· Express any concern about the Company’s use of the User’s data,

The User can do so at any time, free of charge, by reaching out via the following email address: contact@thehivenbpt.com

UNSUBSCRIBE OR OPT-OUT:

6.1 All Users and visitors to our Website have the option to discontinue receiving communications from us by way of email or newsletters. To discontinue or unsubscribe from our Website, please send an email to contact@thehivenbpt.com indicating that you wish to unsubscribe, or click the “unsubscribe” button at the bottom of any email correspondence received by way of our distribution or mailing list. The Website and Company will continue to adhere to this Policy with respect to any personal information previously collected.

INFORMATION PROTECTION AND DISCLOSURE:

7.1 The Website and the Company take precautions to protect the User’s information against unauthorized access, unlawful processing, accidental loss, destruction, and/or damage. Any information submitted to the Company via the Website is protected both online and offline. However, no method of transmission over the Internet or method of electronic storage is 100% guaranteed, therefore we can only guarantee a reasonable level of absolute security of the User’s personally identifiable information.

7.2 Wherever this Website collects sensitive information, the data is encrypted and securely transmitted to the Company. The User can verify this by looking for a lock icon in the address bar and/or looking for “https” at the beginning of the address of the Web page.

7.3 While the Website uses encryption to protect sensitive information transmitted online, we also protect the User’s information offline. Only employees who need the information to perform a specific job are granted access to personally identifiable User information. The computers/servers in which the Company stores personally identifiable information are kept in a secure environment.

7.4 The Company has determined it is not required to appoint a Data Protection Officer as our core activities do not consist of processing operations that require regular and systematic monitoring of data subjects, nor do we process sensitive categories of data on a large scale.

HOW LONG WE KEEP YOUR INFORMATION:

8.1 The data this Website collects from the User will be stored no longer than necessary, based on the type of contract we have with the User, the existence of consent, the length of time that the User information remains relevant, the length of time it is reasonable to keep records to demonstrate that we have fulfilled our duties and obligations, any limitation period prescribed by law within which claims might be made, and our legitimate interest in keeping such information as stated in this Policy. In any event, the User’s information will only be kept for as long as the relevant data protection legislation allows.

CALIFORNIA PRIVACY RIGHTS:

9.1 This section applies to website visitors and customers in California. The CCPA gives residents of California privacy rights. If the User resides in California, the User has the right to obtain from us, once per year and free of charge, information regarding what information we disclose to third party marketers, and the names and addresses of each third party to whom we disclose the Users data. As a California resident the User also has the right that we request not to sell the Users data.

9.2 If the User is a California resident and under the age of 18, the User has the right to request that we remove any data that the User publicly posts on our website. To request removal of the Users data, please use the contact information listed below. Note that while we will remove your data that is publicly posted on our Site, we may not be able to completely remove that data from our systems.

9.3 If the User is a California resident, they have the right to request information from the Company regarding the manner in which we use and/or store the User’s personally identifiable information and share their information with any third-party. For more information about California Do Not Track and User rights as a California resident with respect to Personal Information, please visit: www.allaboutdnt.org.

9.4 If the User is a California resident and would like to make any of the above requests, please contact us at contact@thehivenbpt.com. If the User makes a request, we have 30 days to respond to you.

GDPR COMPLIANCE:

10.1 In order to ensure compliance with the European Union’s General Data Protection Regulation (‘GDPR’) the Website and the Company confirm we have lawful grounds for processing the information we collect from the User. If the User provides personal information via the Website “contact us” page, or sends us any other form of electronic communication, we will process the User’s data based on our legitimate interest to respond to User and/or Customer inquiries. If the User elects to receive communication from our Company by “opting in” and providing us with their name and email address in exchange for an incentive, free resource, training, and/or service, or if the User makes a purchase from the Company, the Company will process the User data solely for the purpose(s) it was collected, based on affirmative consent to do so. The Company may also periodically send additional email marketing based upon a legitimate interest in marketing to Users that have shown an interest in the Company’s products or services. The Company may also give the User the option to be added to an email list, for the purposes of receiving a newsletter, information about products and services, and/or other information the Company believes may be of interest to the User. This communication by the Company is based on the User’s decision to “opt-in” to one or more incentives and/or resources, and the Company will obtain User consent to do so. The User may withdraw consent at any time by contacting the website and requesting their personal information be edited, updated, or deleted. The Company does not collect any sensitive data, nor any information regarding criminal offenses or convictions.

10.2 The data controller responsible for the User’s personal information for the purposes of GDPR compliance is: Catherine Adamopoulos, The Hive NBPT contact@thehivenbpt.com.

10.3 For more information regarding the User’s right to their Personal Information in the European Union, please visit: https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en.

PIPEDA COMPLIANCE:

11.1 If the User is a resident of Canada and a User of this Website, the user may request certain information regarding the disclosure of their personal information and shall be given access to that information. Users may also challenge the accuracy and completeness of the personal information the Company holds, and can request to have it amended as appropriate, if necessary.

11.2 For more information regarding the User’s rights under Canada’s Personal Information Protection and Electronic Documents Act (‘PIPEDA’), please visit: https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-[Country]/the-personal-information-protection-and-electronic-documents-act-pipeda/

GOVERNING LAW:

12.1 Any claim relating to Catherine Adamopoulos, The Hive NBPT or this Website shall be governed by the laws of the state of Massachusetts, USA without regard to its conflict of law provisions.

HOW TO CONTACT US: